Articles & Resources

Video Strategy for Brands That Want to Grow

Practical writing on brand video, StoryBrand, and content strategy — from Tyler Dang, founder of Dang Media in Vancouver.

One Shoot Day, Full Brand Campaign — Fine Art Bartending

How we took Fine Art Bartending from no video presence to a complete brand campaign with a hero video, social reels, and months of content — all from a single production day.

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How Much Does Brand Video Production Cost in Vancouver? (2026 Guide)

A straight answer on pricing — real numbers at each budget level, what drives costs up or down, and how to evaluate a quote before you sign.

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StoryBrand vs. Traditional Brand Video — What's the Difference?

Why most brand videos get ignored, and how positioning your customer as the hero changes everything about how a video performs.

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How to Choose a Video Production Company in Vancouver

What to look for, what to ask, and the red flags that tell you a production company is going to deliver something beautiful that doesn't convert.

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What Is a Video Content System — and Why Does Your Brand Need One?

The case for moving away from one-off videos and building a repeatable content engine from a single shoot day.

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Brand Video vs. Commercial Video — Which One Does Your Business Actually Need?

Two different goals, two different structures. Understanding the difference will save you money and help your video do the right job.

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How Long Does Brand Video Production Take? A Vancouver Studio's Honest Answer

The real timeline — phase by phase — and the reasons projects run over schedule (hint: it's almost never the production).

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Real Estate Video Production Vancouver — What Agents and Teams Actually Need

Property video shows homes. Brand video builds agents. Most Vancouver realtors are investing in only one — here's what actually grows a real estate business long-term.

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Outdoor Brand Video Production — How to Make Content That Matches the Adventure

Vancouver's terrain gives outdoor brands a world-class production environment. Here's how to use it — and why great scenery without a clear story never converts.

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