The Library

Everything I know about brand video, in one place.

Guides, explainers, and case studies on making video that actually does a job — pricing, production, positioning, and what works in specific industries. Written from real Vancouver shoots, not a content calendar. All free, no signup.

14 pieces Written by Tyler Dang Updated August 2026
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Guide

Testimonial Video Production in Vancouver: How to Get Clients to Say the Right Thing

The twelve interview questions that produce usable answers, which customer to actually put on camera, and what testimonial video costs in this market.

Strategy 11 min ·
Guide

Video Production for Restaurants in Vancouver: What Actually Fills Tables

The four restaurant videos worth paying for, what a shoot day in a working kitchen looks like, and why most food footage looks beautiful and books nothing.

Industry 14 min ·
Guide

Documentary Video Production Vancouver: What It Is and When Your Brand Needs One

Documentary vs. brand video — what's actually different, when documentary is the right call, and what it costs to produce here.

Industry 11 min ·
Guide

How to Prepare for Your Brand Video Shoot Day

A client-tested checklist — two weeks out, the day before, and day-of — for a shoot that runs on schedule.

Production 11 min ·
Teardown

Why Your Homepage Video Isn't Converting (And How to Fix It)

A straight diagnostic — structure, length, autoplay, and CTA fixes — for a video that looks great and still generates nothing.

Strategy 13 min ·
BTS

How We Shot a Full Brand Campaign in One Day

The real sequence — messaging session, pre-production, shoot-day schedule, and post workflow — behind a one-day campaign.

Production 15 min ·
Guide

Outdoor Brand Video Production — Content That Matches the Adventure

Vancouver's terrain is a world-class production environment. How to use it — and why scenery without a story never converts.

Industry 14 min ·
Guide

How Long Does Brand Video Production Take? An Honest Answer

The real timeline phase by phase, and why projects run over schedule — hint: it's almost never the production.

Pricing & Hiring 13 min ·
Explainer

What Is a Video Content System — and Why Does Your Brand Need One?

The case for moving away from one-off videos and building a repeatable content engine from a single shoot day.

Strategy 13 min ·
Explainer

Brand Video vs. Commercial Video — Which Does Your Business Need?

Two different goals, two different structures. Knowing the difference saves money and makes the video do the right job.

Strategy 13 min ·
Guide

How to Choose a Video Production Company in Vancouver

What to look for, what to ask, and the red flags that tell you you'll get something beautiful that doesn't convert.

Pricing & Hiring 12 min ·
Explainer

StoryBrand vs. Traditional Brand Video — What's the Difference?

Why most brand videos get ignored, and how positioning your customer as the hero changes everything about performance.

Strategy 13 min ·
Guide

How Much Does Brand Video Production Cost in Vancouver? (2026)

A straight answer on pricing — real numbers at each budget level, what moves them, and how to evaluate a quote.

Pricing & Hiring 11 min ·
Case Study

One Shoot Day, Full Brand Campaign — Fine Art Bartending

From no video presence to a complete brand campaign — hero video, social reels, months of content — in a single production day.

Production 6 min ·

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