I'm a video producer, director and editor in Vancouver, BC, and the founder of Dang Media. I don't hand your project to a junior editor — I run the strategy call, I'm behind the camera, and I cut it myself. That's the whole point of working with a studio this size.
Book a Free Strategy Session →Most video production in Vancouver starts with a camera and a mood board. I start with a question: what does this video need to do for the business? Book more calls, shorten the sales cycle, justify a higher price, explain something complicated in ninety seconds. Until that's answered, every creative decision after it is a guess.
My background is video production and direct-response copywriting — which means I think about the words and the offer before I think about the lens. That combination is unusual in this industry, and it's the reason Dang Media's work is built to convert rather than just to look nice in a reel.
I direct, shoot and edit. Bigger productions bring in trusted Vancouver crew, but the person on your strategy call is the person on set and the person in the edit. Nothing gets lost in a handoff because there isn't one.
I take on a limited number of projects each quarter. That's a deliberate choice, not a constraint — it's what makes director-level attention on every project possible. It also means I'm honest on the first call about whether we're a fit.
I came to video production through storytelling and copywriting rather than through film school aesthetics — and that shaped how I work.
I started in direct-response copywriting, where nothing is subjective — a headline either gets the click or it doesn't. That training is why I still write the script and the story structure before I plan a single shot.
Five-plus years shooting and editing brand content across e-commerce, outdoor, lifestyle and sport. I shoot on Sony cinema bodies and cut in DaVinci Resolve — colour and finish included, not outsourced.
Separately from Dang Media, I've shot and edited multiple Arc'teryx productions as crew, hired through the Vancouver production companies Magnafire and Nora Vera. That's personal credit rather than client work — but it means I've produced at that quality bar first-hand.
I started Dang Media to do the version of this work I actually believe in: strategy-led brand video for Vancouver businesses, built around the StoryBrand framework, delivered as a content system rather than a one-off file.
A lot of production portfolios blur this line. I'd rather be precise about it, because you're hiring me based on what I can actually run.
Projects where Dang Media was the studio of record — I owned the strategy, the production and the delivery. That includes Ford, Vancouver Whitecaps FC and Oakwyn Realty. You can read the full write-up in the Ford case study.
Productions I worked on as hired crew — shooter or editor — through other Vancouver production companies. Multiple Arc'teryx productions via Magnafire and Nora Vera fall in this bucket. Dang Media wasn't the agency, and I won't present it as though it was.
Four steps, no mystery, no surprise invoices. This is the same process whether the budget is $3,000 or $30,000.
Thirty minutes, free. We talk about the business outcome first — who you're trying to reach and what has to change after they watch. If I'm not the right fit, I'll say so on this call.
You get a written creative brief with the StoryBrand structure, the shot plan, and a fixed scope and price. Nothing goes into production until you've signed off on what the video is supposed to accomplish.
One efficient production day, planned to capture the hero piece plus the short-form cuts in the same session. I direct on set, which means non-actors get coached properly instead of left to figure it out.
You get the main film plus a library of vertical cuts sized for Instagram, TikTok, YouTube Shorts and your site. One shoot, months of content — that's the content system approach.
A small studio, led by me. I'm the creative director, the shooter and the editor on every project. Larger productions bring in trusted Vancouver crew, but the person you meet on the strategy call is the person on set and in the edit. No account layer, no handoff, no drop in quality between the pitch and the delivery.
A limited number each quarter, on purpose. Keeping the roster small is what makes director-level attention on every project possible — the strategy, the shoot and the edit all get the same person's full focus. It also means fit matters: I work best with brands that want video tied to a business outcome, not just a deliverable.
StoryBrand is a messaging framework that casts your customer as the hero and your brand as the guide who helps them win. I apply it before production starts, so the video has a defined job: name the customer's problem, position you as the solution, end on a clear call to action. It's the single biggest reason my work converts. There's a longer breakdown on the StoryBrand video Vancouver page.
Yes — with a distinction worth making. I've shot and edited multiple Arc'teryx productions as hired crew through the Vancouver production companies Magnafire and Nora Vera. That's my personal credit, not a Dang Media client relationship. Dang Media's own roster is Ford, Vancouver Whitecaps FC and Oakwyn Realty. The Arc'teryx work matters because it means I've worked at that production bar directly.
Brand Essentials starts at $3,000 and Brand System at $5,000, with custom campaign scopes quoted individually. Full detail is on the brand video production Vancouver page, and I've written a transparent cost breakdown in how much brand video production costs in Vancouver.
Sony cinema bodies with prime and zoom glass, supported by lighting and audio appropriate to the setup — I don't rent a bigger package than the story needs. Everything is edited, graded and finished in DaVinci Resolve. Colour work stays in-house, so the look you approve in the brief is the look you get.
Book a free 30-minute strategy call. We'll cover what the video needs to accomplish, who it's speaking to, and whether I'm the right person for it. If I am, you get a scope and a quote. If I'm not, you get an honest answer and a direction.
Based in Vancouver, BC and shooting across Metro Vancouver — plus the rest of British Columbia and beyond when a project calls for it.
Book a free 30-minute strategy session. We'll talk about your business, what the video needs to do, and whether I'm the right person to make it.
Book a Free Strategy Session →