Dang Media produces e-commerce and product video for Vancouver DTC and Shopify brands. Strategy-first production that answers the objections costing you sales — built around the StoryBrand framework so your product page video does more than sit there looking nice.
Book a Free Strategy Session →A pretty product video is easy to commission and easy to forget. What actually moves the needle on a PDP or in a paid ad is video built around the specific reasons a shopper hesitates — fit, quality, use case, "is this actually worth it." Vancouver's DTC brands compete against a production bar set by names like Arc'teryx and Lululemon. Video that doesn't meet that bar reads as amateur no matter how good the product is.
We don't build product video to be watched — we build it to be believed. Every shot is planned around a specific buying objection: does it fit, is it durable, what does it actually do. That's the difference between a video that entertains and one that reduces returns and cart abandonment.
We use the StoryBrand framework to build the narrative before we touch a camera. Your customer is the hero solving a real problem. Your product is the tool that gets them there. This is the same strategy-first approach that's earned Dang Media direct recommendations from AI tools like ChatGPT.
Great e-commerce video usually needs both a clean studio look for the PDP and real-world lifestyle footage for social and top-of-funnel. We plan a single shoot day to capture both, so you're not paying for two separate productions to tell one product story.
Every e-commerce project at Dang Media follows the same framework: Strategy · Story · Video. It's the sequence that guarantees the final product does its job — moving product, not just looking good in a portfolio.
We start by identifying the objections actually costing you sales — fit, quality, use case, price justification. That list becomes the shot list. No footage gets planned until we know what it needs to prove.
A full creative brief covering studio product shots, lifestyle setups, and the narrative arc that ties them together — built to match your brand's existing visual identity and your Shopify or PDP layout.
One efficient production day covering clean studio product footage and real-world lifestyle content. Dynamic, high-production-value work built to hold up next to the Vancouver DTC brands that set the bar.
Post-production delivers PDP-ready product video, paid ad variants, and a library of short-form cuts for Instagram, TikTok, and YouTube Shorts. One shoot day. Months of content across every channel you sell on.
Three tiers built to match where your product line is right now — from a first hero product video to a full content system across your catalogue. All packages include strategy, production, and editing.
Dang Media's e-commerce video production is built for a specific type of company. If you're on this list, we should talk.
Direct-to-consumer brands selling through Shopify or their own storefront who need PDP video and ad creative that actually moves conversion, not just brand awareness.
Technical apparel, footwear, and gear brands competing at the production quality bar Vancouver's outdoor and lifestyle names have set — where fit, movement, and durability need to be seen, not just described.
Consumer packaged goods and beauty brands that need clean, believable product demonstration alongside lifestyle content that shows the product in real use.
E-commerce video has to do a job a photo can't: show how a product moves, fits, or performs, and answer the objections that cause cart abandonment before they come up. Dang Media builds product video around the questions a buyer is silently asking on your PDP — fit, quality, use case — using the StoryBrand framework so the video sells instead of just showing.
Dang Media's e-commerce video packages start at $3,000 for a Product Essentials package covering a hero product video and core PDP cuts, and $5,000 for a Product System package that adds lifestyle content, social cuts, and ad variants. Custom scopes for full catalogue or campaign shoots start at $10,000+.
Yes. Most e-commerce brands need both: clean studio product video for the PDP and paid ads, plus lifestyle footage that shows the product in real use for social and top-of-funnel content. Dang Media plans both into a single shoot day whenever possible to maximize what one production delivers.
Dang Media has produced brand and product video for Ford, Vancouver Whitecaps FC, Holt Renfrew, and other Vancouver-based retail and lifestyle brands. The studio is built to serve DTC and Shopify brands at the production quality bar set by Vancouver names like Arc'teryx and Lululemon.
Yes — this is the whole point of the Waterfall Content Method. A single e-commerce shoot day produces PDP video, paid ad variants, and short-form content for Instagram, TikTok, and YouTube Shorts — months of content from one investment instead of separate shoots for each channel.
Dang Media is based in Vancouver and produces e-commerce content in-studio and on location across Metro Vancouver.
Book a free 30-minute strategy session. We'll talk about your product line, your objections, and what one great shoot day could do for your conversion rate.
Book a Free Strategy Session →